CASE STUDIES | THE STRAND HOTEL

  • THE STRAND HOTEL, NETHERLANDS
    WHEN A NEW SOUND SYSTEM WAS NEEDED FOR THE TWO LATEST RESTAURANTS OF LAUDED CHEF SERGIO HERMAN,
    THERE WAS ONLY ONE BRAND FOR THE JOB.

    A visit to a Sergio Herman establishment is about much more than dining. Yes, the food is as exquisite as you’d expect from the revered Dutch chef whose restaurants have won a galaxy of Michelin stars. But each location also strives to create an absorbing ambiance and music is at the heart of that.

    Opening its doors in 2018, Blueness became the third restaurant bearing Herman’s name at Strandhotel, a chic wellness and culinary destination in Dutch Flanders on the nation’s southernmost stretch of beach. Serving up a unique lunch/dinner menu of Japanese-style bar food made with local Zeeland produce, paired cocktails, an exclusive saké selection, and a soundtrack provided by live DJs, Blueness truly is a one-of-akind venue. Located inside the hotel, it complements the chilled-out vibe in the breakfast restaurant, Pine House, where guests can lazily enjoy fresh, healthy dishes and sweet pastries from Herman’s own bakery.

    “Music is in the DNA of all the Sergio Herman brands. Each restaurant needs a professional sound system.”

    Jacco La Gasse | Brand Manager | Sergio Herman Group

    Page Top

  • THE CHALLENGE
    DEEP BLUE SOUND

    Ever since Pioneer Pro Audio installed a sound system at Herman’s two-Michelin star Antwerp restaurant The Jane in 2014, the chef’s team has refused to work with any other audio brands. “We use their equipment because it’s high-quality and, like us, Pioneer Pro Audio is all about a personal service.”

    When they needed new systems for Blueness and Pine House, the team wanted to achieve sound that would help to ease guests into their day at breakfast, complement the relaxed vibe on weeknights, and provide energy when things get livelier and guest DJs play at the weekends. With a diverse music policy that aims for an analog tone and encompasses everything from jazz and live funk, to rock and deep, vocal house, the setup had to be versatile. And considering the positioning of the two restaurants inside the hotel, it was crucial to ensure sound didn’t disturb residents or cause noise pollution outside.

    “We wanted a warm, embracing sound for all kinds of music and volume levels.”

    Jacco La Gasse | Brand Manager | Sergio Herman Group

    Page Top

  • THE SOLUTION
    ADAPTABLE AUDIO

    After assessing the size and shape of the restaurant areas, Erwin Nuyts, from Belgian installation company DiscoStore, knew that the XY Series was the right choice for the project. “The speakers are voiced flat for a natural sound, so they can accurately reproduce different genres of music,” he explains. Working closely with the Sergio Heman’s team, Nuyts recommended a setup including XY-81 8-inch two-way loudspeakers and XY-215S dual 15-inch quasi-bandpass subwoofers. “They sound great at lower volume and give that warm sound we were looking for. But, despite their discreet size, there’s plenty of power when you crank the music up.”

    Working with DiscoStore and Pioneer Pro Audio was a smooth process, explains La Gasse. “They listened carefully to our needs and were always in close contact with our hospitality team and the project leader on site. When we do a renovation or a new project it’s always smart to have specialists on the floor. It helps us integrate the sound system into the interior design.”

    To focus sound in the right places and prevent leakage, it was key to choose the right materials for the project. Together, the team selected acoustic fabrics for the benches and nooks, acoustic panels for the bar, and heavy curtains to prevent sound escaping from the balcony. The XY Series speakers also played their part, explains DiscoStore’s Nuyts: “They’re perfect for targeting audio dispersion to specific zones, so you don’t have to worry about sound spilling into the wrong areas.”

    “We always get personal attention from Pioneer Pro Audio. They have an answer for every question and it’s easy to see they’re passionate about what they do.”

    Jacco La Gasse | Brand Manager | Sergio Herman Group

    Page Top

  • THE RESULT
    WARM SOUND THAT GIVES YOU CHILLS

    We got a chill when we turned on the systems for the first time. It’s been like that with every new sound system,” enthuses La Gasse. How do Herman’s team feel about the output of the setup? “We describe it as ‘moderate yet present’. It’s perfectly designed for our needs because we’re not a club, but we still like to add a layer of music to the hospitable experience.”

    But it’s not just the team at the restaurant who’ve been impressed by the new XY Series speakers. La Gasse explains that guests often comment positively on the atmosphere and music, and all of the regular and guest DJs who’ve played in the venue are keen to return. The press has been enthusiastic too. “Blueness is a fine-casual food concept, so we’re often reviewed in gastronomic magazines, food blogs, and websites,” says La Gasse. “When they write about the warm and sexy ambiance, we know that music is an important part of the sum.”

    “We can ‘burn the house down’ when there’s a party but still sound full and warm during a dinner service.”

    Jacco La Gasse | Brand Manager | Sergio Herman Group

    Page Top

  • IMAGES

    Page Top

  • THE STRAND HOTEL INSTALLATION AT A GLANCE:

    Strand Lobby

    Blueness

    Pinehouse (ground floor)

    Pinehouse (Basement floor)

    Page Top

  • OTHER CASE STUDIES
  • Location :
    CADZAND – NETHERLANDS
  • Venue : Bar and Restaurant

THE STRAND HOTEL INSTALLATION AT A GLANCE:

Download
case study PDF