The Strand Hotel

Ever since Pioneer Pro Audio installed a sound system at Herman’s two-Michelin star Antwerp restaurant The Jane in 2014, the chef’s team has refused to work with any other audio brands. “We use their equipment because it’s high-quality and, like us, Pioneer Pro Audio is all about a personal service.”

When they needed new systems for Blueness and Pine House, the team wanted to achieve sound that would help to ease guests into their day at breakfast, complement the relaxed vibe on weeknights, and provide energy when things get livelier and guest DJs play at the weekends. With a diverse music policy that aims for an analog tone and encompasses everything from jazz and live funk, to rock and deep, vocal house, the setup had to be versatile. And considering the positioning of the two restaurants inside the hotel, it was crucial to ensure sound didn’t disturb residents or cause noise pollution outside.

We got a chill when we turned on the systems for the first time. It’s been like that with every new sound system,” enthuses La Gasse. How do Herman’s team feel about the output of the setup? “We describe it as ‘moderate yet present’. It’s perfectly designed for our needs because we’re not a club, but we still like to add a layer of music to the hospitable experience.”

But it’s not just the team at the restaurant who’ve been impressed by the new XY Series speakers. La Gasse explains that guests often comment positively on the atmosphere and music, and all of the regular and guest DJs who’ve played in the venue are keen to return. The press has been enthusiastic too. “Blueness is a fine-casual food concept, so we’re often reviewed in gastronomic magazines, food blogs, and websites,” says La Gasse. “When they write about the warm and sexy ambiance, we know that music is an important part of the sum.”