Designed by architects Mossoux Architecten, Emrin’s new store is high tech and ultra-modern with more than 700m2 of floor space and separate areas for mechanics, maintenance, high-end race bikes, basement storage and offices. As well as diverse functionality and stunning aesthetics, it was crucial to create the right atmosphere in the shop because it fosters such a close sense of community. Music, of course, would be an important part of that so the Emrin team knew they needed a special audio system, as the company’s owner David Gilis explains: “We were looking for a sound system that perfectly matched our concept, both technically and design-wise.”
Before moving to the new premises, the Emrin team invited Iwan Fol of AV specialists FOL Sound, Light and Vision, and Joeri Verholen of Pioneer PRO AUDIO to demonstrate the CM Series commercial loudspeakers at the old location. “Our store is about experiences of all kinds,” says Emrin’s Gilis. “Customers can try out all our bikes in a virtual or real setting, and all our products are supported by a state-of-the-art service department, cleaning division and even a special tracking system to follow up on repairs. With Pioneer PRO AUDIO, we wanted to be sure that the audio quality complemented our vision in the best way.”
The CM Series units draw on Pioneer PRO AUDIO’s rich heritage of making dynamic club speakers to provide systems that save space, complement interior design and deliver outstanding audio in any venue, no matter its layout. The demonstration was a resounding hit and Gilis was convinced immediately, as he remembers: “Pioneer PRO AUDIO is the sound equivalent of cycling brands like Specialized or Stromer, where once you ride it, you are sold.”
