Game shows have been a staple of worldwide TV entertainment for decades. More than sixty years after the first game show appeared on American TV, audiences and contestants are still as enthusiastic as ever to participate in and consume every kind of format. Recognising the passion that the public has for this type of entertainment, On Air opened its first game show bar in Stockholm, replicating the TV experience for groups of friends and colleagues in a fun, relaxed atmosphere. The concept was quickly successful and after a second On Air opened in the capital, Pitcher’s, a multi-activity entertainments hub in the Swedish City of Örebo, opened the first On Air franchise.
Pitcher’s features a number of attractions including bowling, shuffleboard, arcades and a casino, and the opening of On Air has seen part of its extensive ground floor area carefully engineered to resemble a TV studio game show set. In the few months since its opening, On Air has become a massive hit with its customers, attracting huge numbers and outperforming all expectations. Fundamental to this success, according to Head of Sales, Patrick Haginge, was ensuring that every technical and aesthetic aspect of the ‘studio’ was of the highest standard:
“When we started On Air here, we said ‘if we’re going to do this, it must be perfect.’ To create a total experience we needed everything to be right – that’s why people keep coming back. It’s just so, so much fun because of the way that every element works together.”
Judging by the levels of customer satisfaction and repeat business, it would appear that the choices made by Pitcher’s for the studio, were very much the right ones… High quality, discreetly sourced audio was absolutely essential for the gameshow environment and to meet the brief, technical manager Christopher Gothnier placed his trust in Pioneer Pro Audio’s brand new range of ceiling speakers. Having conducted comparative research into what the market had to offer, Gothnier spoke to Tony Boström, Pioneer Pro Audio’s Country Manager for Sweden and was impressed by what he saw and heard.