Reforma

As construction for the venue began, Reforma owner Rob Giesecke and his team conducted a noise study to determine the best sound system solution that would complement the building’s architectural design and encapsulate energy while also being respectful to neighborhood residents.

Giesecke enlisted Alex Montenegro, Owner and System Designer at Sonus Systems, to specify and deploy a solution that suited the venue’s needs. With the ownership group’s existing purchase and experience with Pioneer PRO Audio at Reforma’s sister venue, Chill Bar, the familiarity provided everything they needed to choose the brand for their next venture.

“We’ve worked with Alex for quite some time, since we installed a Pioneer system at Chill Bar in 2019,” Giesecke explained. “The system he installed for us had a level of robustness that I have not experienced with any other sound system. To this day, the system has held up extremely well, so we knew we would go with Pioneer PRO AUDIO again.”

Alex Montenegro provided various products from Pioneer PRO AUDIO’s XY Series, a versatile and dynamic loudspeaker series that is suitable for a wide variety of venues and applications, regardless of size. The warehouse ceiling of the raw space was replaced with the decorative ceiling of the original department store and integrated with speakers in both the dining room and event space. The units were tuned to accommodate each room’s specific needs while also providing flexibility to be synced or utilized separately.

Additionally, Reforma utilized Pioneer PRO AUDIO’s surface mount CM Series, the small surface mount speakers are perfect for discreet installation in a variety of spaces where reliability is crucial while producing high-quality sound.  Within the series the team utilized 18 CM-S56T throughout the bathrooms, corridors and lounges, which are built to blend and fill tight spaces with punchy sound.

With the completion of a successful soft-opening during Pride Week 2022 featuring DJ Harvey as its first performer. “If you want someone to christen your sound system, DJ Harvey is your guy.” Giesecke shared. “Harvey called the system a monster and was happy with the results, like other artists who have performed since.”  Reforma officially opened its doors on New Year’s Eve.

“Pioneer PRO AUDIO is very proud to be a part of such a versatile venue,” John Powell, President at AlphaTheta Music Americas shared. “Our XY Series was built with the goal to easily integrate into any space while producing clear, outstanding sound quality.”

As Reforma Palm Springs continues to blend nightlife and dining experiences, Pioneer PRO AUDIO’s XY and CM Series will continue to encapsulate the venue’s energy through reimagining sound.